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How to Triple Your Travel Sales in 4 Simple No Cost Steps – Tourism Marketing Success
Way too often I hear the sad story of high expense, consternation and confusion from travel professionals desperate to figure out how-to profitably promote their offerings. It’s not unusual for them to spend 10′s if not 100′s of thousands on brochures, websites, advertising, trade show booths, E-marketing, etc. trying to increase sales and arrivals. The worst part is, they often do not know if their promotional message or vehicle even worked or had positive return on investment. Or if it did, why?
Does this sound at all familiar? Maybe like you?
Good news.
This is the first of five articles, where you will learn some simple, but highly effective marketing strategies that most travel professionals totally overlook. Let me be your guide into the sometimes “perilous land of promotions” for destinations, tour packagers, lodge, resorts or anyone in the tourism industry. On this important journey, you will learn how-to break down the critical elements of your marketing communications into bit-sized pieces that has more then doubled the results of travel professionals I know. Read the rest of this entry »
Tags: horta tourism, Tourism marketingRelated posts
3 Secrets of Tourism Marketing Success With Online Word of Mouth Advertising and Podcasting
Want to know to the top three travel marketing secrets and how you can automate these proven strategies to grow your business easily? An April 2007 travel industry business & marketing survey Tourism Business Strategies reconfirmed by a large margin the three most successful marketing methods used globally.
1. Word of mouth & referrals from your best clients
2. Your own travel website
3. Regular E-mail outreach to prospects and former clients
Here is how to combine these three proven strategies that is guaranteed to supercharge your travel marketing and sales conversions using online audio, video and Podcasts. Plus it is simple to use, low cost or even FREE.
Imagine when a prospect visits your website, they could actually hear and/or see your best clients enthusiastically giving testimonials about your destination or service. This is the ultimate combination of Word of Mouth Advertising, referrals and technology that will absolutely increase your sales inquiries and conversions! It is like having your best clients selling for you with audio testimonial 24 hours a day, 7 days a week on your website. Read the rest of this entry »
Tags: horta tourism, Tourism marketing