Online Degree in Tourism and Travel Management

Modernization in the technology of travel industry has really made online degree in tourism and travel management a main requirement if you are really interested in making a career in this field. The curriculum of online degree in tourism and travel management are designed with an aim of educating concepts, practices, and all the latest trends in the travel and tourism industry.

When you have gained an online degree in tourism and travel management, you can work with different travel agencies, chambers of commerce, airlines, and cruise companies. It is very important that you have comprehensive knowledge of computer systems and internet in order to become a good travel agent. You have to be business minded who is capable of guiding and helping the travelers to choose their travel destinations, vacations, ticketing, and other different travel related facilities. Online degree in tourism and travel management mainly concentrates on various practices of logistics of global travel, aviation industry, and international dining. Read the rest of this entry »

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Rural Tourism in India

The travel and tourism industry is one of the biggest industries in India. It makes the 11% of the total GDP of the world and also makes the 8% of the employed population of the world. The tourism industry has emerged as the biggest source of the income. The tourism in India is having many percepts like the Rural tourism, heritage tourism, wildlife tourism, etc.

Tourism in India is the major source for generating the employment and promoting the livelihood in the country. The Incredible India campaign has attracted the tourists from foreign countries. The ministry of tourism has promoted the ‘Explore Rural India’ which has been designed to attract the tourists from the foreign countries.

Ministry has spotted out 130 sites to be developed as the tourists destinations. The sites of the rural India is incredible which is unexplored and is also beautiful. The rural tourism in India also experiences the skills and arts along with the cultural and the natural heritage of the country.

There are different types of occupation that is practiced in the Indian villages and it reflects the socio-economic culture of the country. The villagers of India are involved in certain occupations like fishing, farming, cottage industry, pottery, business, various small, medium and large scale industry, carpentry etc. However, we can say that Agriculture is the principle occupation for the villagers in India. In most of the parts of India the agricultural activities are the leading producers of agricultural products. The other occupation of the Indian village is the priests, carpenters, barbers, weavers, potters, sweepers etc. Read the rest of this entry »

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Travel and Tourism Marketing – How to Develop a Plan For Your Business

Basic marketing principles applied to travel and tourism marketing, is fairly straightforward. Read on for a guide to developing a marketing plan for your destination. The first thing to understand is that marketing not only the promotion of your destination, but also the creation of a product that meets consumer needs.

Modern marketing gurus are adamant that destination must create “products” that meet traveler needs. The product of a destination is the experience and hospitality that you offer. Gurus also say to focus your marketing on a segmented group of people, rather than trying to mass market yourself.

Experiences are not tangible, but can still be effectively marketed by touching the emotions of travelers. Learn how your target market wants to feel when they are on vacation. Giving them that experience is the creation of your product, promising the experience is the marketing of your product.

An effective marketing plan has nine ingredients.

1. Your objective or goal. This is something you can measure, usually stated as sales, market share, ADR or occupancy rates, for example. Make sure it’s a realistic goal.

2. Figure out any economic, political or social factors that might affect your goals. Success or failure lies in the changes of demographics and lifestyles. Don’t be afraid of these. When you know what they are, you can turn them to your advantage. Read the rest of this entry »

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